/'ekwede/ = Equity
Serge Traylor - Brand Strategist 314-714-5190
Serge has over 20 years of strategic marketing experience ranging from agency, to client-side to leading this brand strategy venture. He has learned from the best, Disney, and honed his skills in CPG, Agriculture, Technology and B2B clients across the country.
Everyone thinks they can consult, but only those who have sat in the seat know what is really needed. Serge brings real-life experience, a creative, inclusive approach and a desire to make every brand stand out from the crowd. Whether your brand is new to the market, or being challenged by competitors you owe it to your company to give Serge at ekwede a call
It is all too easy to lose focus in today's fast-paced world. Serge has led brands large and small towards prosperous futures. Is your brand positioned correctly to meet the needs of today's changing customer needs? Brand positioning is a valuable exercise whether your brand is new to the market or been around for 20+ years. Your brand and your offering need to be centered on your customer - or better said; co-branding with your customer.
Righting the ship is step one, but it takes constant management and attention to keep everything moving in the right direction. Annual brand checkups help ensure that you are positioned for ongoing success.
If your company needs some strategic marketing guidance, inquire about fractional Chief Marketing Officer (CMO) as a solution. Get the level of involvement you need and the level of experience and professionalism you didn't think you could afford.
Ever heard of Disney, Miller, Energizer, Dekalb, Cox Communications? Those are just some of the top-tier brands that Serge has experience driving success. But don't think it is all about just multi-national companies, he also has led strategy and brand marketing for local and startup organizations.
Serge can't do it all, and he won't ever say that he can. Serge has a proven track record of partnering with clients and other marketing partners to accomplish a shared goal. Count on Serge to lead your strategy and branding efforts and pair him with your other existing partners or ask us for referrals.
Not only can Serge help lead your brand to new heights, he is also an accomplished voice over talent. Focusing on "announcer-type" reads and informational and leadership tones, Serge can bring an audio component to your brand.
Who are your customers? What do they want? How can you meet their needs? How do they know you get them? These are all part of the strategic base of co-branding with your customer.
What is valuable to them? How do they prefer to buy? What are the right choices? What is visually appealing to them? Co-branding means that they feel like they are a part of the brand, and it is a part of them. That breeds loyalty.
How often do they want to hear from you? How do you do right by them? How do you know what they need before they do? Co-branding with your customers also means they you are their trusted partner.
You've made it to the site, but you are not sure what this brand name is, nor how to say it. Simply put, this is the phonetical spelling of equity. Brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. ekwede helps you build from the equity you have in your brand and helps you to build that ever-important brand equity in the future. ekwede is the legal business name for Serge and all of his consulting and marketing leadership.